---
title: "What’s Truly Working in AI, Marketing and Tech | Prepathon 2025"
description: "Insights from Prepathon 2025 on what's truly working in the worlds of AI, marketing, and technology."
url: "https://stg-3a6ivm.elementor.cloud/media/whats-truly-working-in-ai-marketing-and-tech-prepathon-2025/"
canonical: "https://stg-3a6ivm.elementor.cloud/media/whats-truly-working-in-ai-marketing-and-tech-prepathon-2025/"
post_type: "ms_media"
author: "Miriam Schwab"
date_published: "2026-03-16T20:11:50+00:00"
date_modified: "2026-08-27T04:04:15+00:00"
featured_image: "https://stg-3a6ivm.elementor.cloud/wp-content/uploads/2026/03/maxresdefault-1.webp"
extractor: "block"
---

I has transformed eCommerce — but not everything labeled “AI-powered” is worth your time. In this panel, Miriam Schwab (Elementor) and Vito Peleg (Atarim) break down what’s hype vs. what’s driving real results. From smarter automation to hyper-personalization, they share how small and large eCommerce brands can use AI to scale efficiently, strengthen customer relationships, and make better decisions without losing the human touch.