---
title: "The Business of Creativity: Scaling from Freelancer to Agency Owner with Vito Peleg"
description: "Vito Peleg and Miriam Schwab discuss scaling from a freelancer to a successful agency owner in the creative industry."
url: "https://stg-3a6ivm.elementor.cloud/media/the-business-of-creativity-scaling-from-freelancer-to-agency-owner-with-vito-peleg/"
canonical: "https://stg-3a6ivm.elementor.cloud/media/the-business-of-creativity-scaling-from-freelancer-to-agency-owner-with-vito-peleg/"
post_type: "ms_media"
author: "Miriam Schwab"
date_published: "2026-03-16T18:30:21+00:00"
date_modified: "2026-08-27T04:04:34+00:00"
featured_image: "https://stg-3a6ivm.elementor.cloud/wp-content/uploads/2026/03/Monosnap-The-Business-of-creativity-Scal…owner-with-Vito-Peleg-YouTube-2026-03-16-20-49-36.webp"
extractor: "block"
---

What does it take to go from touring Europe in a rock band to building one of the leading collaboration platforms for web agencies? In the premiere episode of Sweet Talks, guest host Miriam Schwab sits down with Vito Peleg, Co-Founder and CEO of Atarim, to uncover the "good, the bad, and the ugly" truths of building a creative business.