---
title: "SaaS AdLab Podcast | Episode: 73 | Miriam Schwab – CEO – Strattic"
description: "I join the SaaS AdLab Podcast to talk about building Strattic, fundraising as a female founder, finding a co-founder, and running a company with seven kids."
url: "https://stg-3a6ivm.elementor.cloud/media/saas-adlab-podcast-episode-73-miriam-schwab-ceo-strattic/"
canonical: "https://stg-3a6ivm.elementor.cloud/media/saas-adlab-podcast-episode-73-miriam-schwab-ceo-strattic/"
post_type: "ms_media"
author: "Miriam Schwab"
date_published: "2026-03-22T11:42:27+00:00"
date_modified: "2026-03-22T11:42:28+00:00"
featured_image: "https://stg-3a6ivm.elementor.cloud/wp-content/uploads/2026/03/maxresdefault-11.jpg"
extractor: "block"
---

I joined Louis on the SaaS Podcast to talk about the journey of building Strattic from the ground up: what it was like transitioning from running a WordPress agency for 13 years to founding a startup, navigating fundraising as a female founder, and juggling all of it with seven kids at home. We also got into what it really means to be a thought leader in a niche community and why I think failure is actually a credential, not a red flag.